| Strategic objectives
Doing fine and stronger the main industry, the main industry to maintain its leading position, diversified development, one of China's five hundred Ranks to build a world-class enterprise. |
Company Vision
Become a world-class web business. |
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| Company Mission
The world's most beautiful woven ribbons, creating exquisite and elegant living. |
Enterprise policy
Safety norms, the team, and sustainable. |
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| Corporate purposes
Create value for customers, creating profits for shareholders, creating opportunities for staff, creating benefits for the community. |
The spirit of enterprise
Vibrant glow, forge ahead; pursuit of excellence, Dingli world. |
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| Staff concept
Loyalty, vision, health and development. |
Employing the concept
Cause of keeping pay and conditions, sentiments, culture to people. |
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| Technology development concept
Technological innovation, promote product innovation; technological advancement and industrial progress. |
Service concept
Services that exceed customer expectations, service to create customer satisfaction. |
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| Philosophy
Standardized management, diversification strategy, capital operation and international markets. |
Product concept
In order to obtain the trust of quality in order to enhance the brand value; cost to win the competition, innovation and improve efficiency. |
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| Values
Performance priority consideration to fairness; establish a scientific evaluation system value, the value of the distribution system adhere to a win-win. |
Development concept
Conform to the trend of technological development, adapt to changes in the market trend, follow the trend of social development. |
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| Management philosophy
Fine efficient, pragmatic and self-discipline |
Security concept
Respect for life, responsibility |
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| Clean concept
Clean work, innocent man |
Learning concept
Beyond the self, Zhiyuzhishan |
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| Working spirit
Unity, dedication, pioneering and innovative. |
Work ethic
Talk about ethics, about execution, speaking perfect. |